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My name is Yaroslav Kryukin Afxentiou (aka SKRAF) and I am a photographer and an advertising creative living in London.

The main idea behind my creative approach is that of "just enough" - when working on the concept I try to get rid of everything that is unnecessary to convey the message. Ultimately, the viewer is a storyteller and all is needed are cues and suggestions.

Flowing into photography, this approach results in work that aims to capture the essence of each subject providing a glimpse into their world.